Kraft Mac & Cheese Ad Song: Enya's "Only Time" & Kid-Approved!

Does the sound of Enya's "Only Time" evoke feelings of cheesy delight or national tragedy? For many, the association is deeply entrenched in the somber events of 9/11, yet Kraft Macaroni & Cheese dares to use this ethereal tune in their latest commercials.

The juxtaposition is jarring. The soothing melody, once a backdrop to collective mourning, now accompanies scenes of children happily devouring bowls of Kraft macaroni and cheese. These brief spots depict parents struggling to coax their kids into eating a balanced meal, only to find that the familiar blue box holds an irresistible appeal. The tranquility Enya's song evokes is meant to mirror the peace parents experience when their children are finally, and contentedly, eating.

Published on March 11, 2019, the Kraft Macaroni & Cheese commercial featuring Enya's "Only Time" immediately sparked debate. While the brand aimed to highlight the comforting and universally loved nature of their product, the selection of music proved controversial, especially amongst older demographics. Some viewers found the use of the song insensitive, given its strong association with the 9/11 attacks.

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The commercial itself is a simple narrative. A mother asks her children what they want for dinner, receiving a cacophony of requests spanning various food groups. Instead of catering to their individual whims, she cleverly introduces Kraft cheese into the equation, perhaps by topping a homemade pizza. The scene then transitions to a dreamy sequence where a young girl blissfully enjoys her Kraft Macaroni & Cheese, all while bathed in the calming sound of "Only Time."

This use of cheese to solve picky eating dilemmas aligns with the commercial's tagline, "For the Win Win." It's a sentiment echoed in another Kraft cheese advertisement that portrays a dining table standoff, resolved only when broccoli is generously covered in Kraft cheese. The underlying message is clear: Kraft products can transform even the most unappealing foods into palatable treats, bringing peace to both children and their parents.

Beyond the immediate controversy, the commercial highlights a broader marketing trend: leveraging nostalgia and emotional associations to connect with consumers. Enya's "Only Time," despite its connection to a tragic event, remains a popular and recognizable song, capable of evoking a sense of calm and nostalgia. Kraft sought to tap into these positive emotions, associating them with the comforting familiarity of their macaroni and cheese.

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However, the risk was evident. For those who remember the song's ubiquitous presence in the wake of 9/11, it serves as a stark reminder of loss and grief. Using it to sell macaroni and cheese could be perceived as insensitive or even exploitative. The online reaction was mixed, with some viewers expressing amusement and others voicing their disapproval.

One user, "ramona_lola," succinctly captured the sentiment of many, stating, "I hate it reply reply ramona_lola i like kraft dinner.but its not like.sublime." This comment highlights the disconnect between the grandiose, almost spiritual, quality of Enya's music and the humble, everyday reality of Kraft Macaroni & Cheese.

Despite the controversy, the commercial clearly resonated with some viewers, particularly those who appreciated the nostalgic appeal of both the product and the song. Kraft's marketing team likely calculated that the potential backlash would be outweighed by the positive associations and increased brand awareness generated by the campaign.

The commercial's success hinges on the consumer's ability to separate the song from its historical context. For younger viewers, who may not remember 9/11, "Only Time" is simply a pleasant and calming melody. For older viewers, the association is much stronger, and the commercial may evoke a more complex and conflicted response.

Ultimately, the Kraft Macaroni & Cheese commercial featuring Enya's "Only Time" is a testament to the power of music in advertising, and the risks associated with using emotionally charged songs. While the brand aimed to create a heartwarming and nostalgic campaign, the selection of music proved controversial, sparking debate about the appropriateness of using a song so closely tied to a national tragedy to sell a comfort food.

The advertisement also underscores the challenges marketers face when targeting diverse audiences with varying experiences and emotional connections to cultural touchstones. What resonates with one demographic may alienate another, requiring careful consideration of the potential impact of marketing choices.

Beyond the music selection, the commercial also reflects broader trends in food marketing. The emphasis on convenience and ease of preparation appeals to busy parents seeking quick and easy meal options. The focus on children's enjoyment highlights the importance of kid-friendly products that can satisfy even the pickiest eaters.

The "For the Win Win" tagline encapsulates this strategy, suggesting that Kraft products offer a solution that benefits both parents and children. By positioning their products as a source of comfort and convenience, Kraft aims to build brand loyalty and maintain its position as a market leader in the macaroni and cheese category.

The commercial also leverages the power of social media, encouraging viewers to share their own experiences with Kraft products using the hashtag #forthewinwin. This interactive approach allows the brand to engage with consumers directly, gathering valuable feedback and building a community around its products.

Kraft's decision to use Enya's "Only Time" in its macaroni and cheese commercial serves as a reminder of the complex and often unpredictable nature of marketing. While the brand aimed to create a memorable and heartwarming campaign, the selection of music sparked controversy and highlighted the challenges of navigating sensitive cultural associations. Whether the campaign ultimately proves successful remains to be seen, but it undoubtedly generated significant buzz and sparked a conversation about the role of music in advertising.

The Kraft commercial featuring Enya's "Only Time" isn't the only instance where brands have used potentially controversial music choices. Advertising often walks a tightrope, attempting to leverage familiarity and emotional resonance while avoiding offense or misinterpretation. The effectiveness of such campaigns often depends on the specific context, target audience, and the brand's overall messaging.

Kraft's history is filled with innovative marketing strategies, constantly adapting to changing consumer preferences and cultural trends. The use of familiar songs, celebrity endorsements, and interactive social media campaigns are all part of the brand's ongoing efforts to connect with consumers and maintain its market leadership.

The debate surrounding the "Only Time" commercial also raises questions about the responsibility of advertisers to be mindful of the potential impact of their messaging. While the primary goal of advertising is to sell products, brands also have a responsibility to avoid causing offense or exploiting sensitive topics. Finding the right balance between commercial interests and ethical considerations is a constant challenge for marketers.

The commercial, launched in 2019, sought to capture the essence of a peaceful family meal, a fleeting moment of calm amidst the chaos of daily life. But for many, the song choice irrevocably altered the intended message.

One can easily envision the marketing meeting where the song selection was presented. Perhaps the goal was to create a sense of serenity, to lull viewers into a comforting state of mind, associating that feeling with the ease and convenience of Kraft Macaroni & Cheese. The data likely showed that "Only Time" remained a popular and recognizable track, capable of evoking strong emotions.

However, the disconnect for many viewers remained. The image of children happily eating their macaroni and cheese simply didn't align with the weight and solemnity of the song's historical significance. It was a clash of worlds, a juxtaposition that felt jarring and inappropriate to some.

The commercial also tapped into the ongoing debate about the nutritional value of processed foods like Kraft Macaroni & Cheese. While the brand markets its product as a convenient and kid-friendly option, critics argue that it lacks essential nutrients and contributes to unhealthy eating habits. This underlying tension further complicates the message of the commercial, raising questions about the brand's commitment to promoting healthy lifestyles.

Moreover, the commercial reflects the broader trend of food marketing aimed at children. Studies have shown that children are particularly susceptible to advertising, and that exposure to food commercials can influence their food preferences and consumption patterns. This raises ethical concerns about the responsibility of advertisers to protect children from misleading or harmful marketing messages.

In conclusion, the Kraft Macaroni & Cheese commercial featuring Enya's "Only Time" is a complex and multifaceted example of modern advertising. While the brand aimed to create a heartwarming and nostalgic campaign, the selection of music sparked controversy and highlighted the challenges of navigating sensitive cultural associations. The commercial also reflects broader trends in food marketing and raises ethical questions about the responsibility of advertisers to be mindful of the potential impact of their messaging. The effectiveness of the campaign ultimately depends on the individual viewer's interpretation and their ability to reconcile the song's historical significance with the product's intended message of comfort and convenience.

The commercial's impact extends beyond the immediate controversy. It serves as a case study for marketing professionals, highlighting the importance of carefully considering the potential implications of their creative choices. The selection of music, imagery, and messaging can all have a profound impact on how consumers perceive a brand and its products.

The Kraft Macaroni & Cheese brand has a long and storied history, dating back to 1937. Over the years, the brand has evolved and adapted to changing consumer preferences, but its core mission remains the same: to provide a convenient and affordable meal option that families can enjoy together. The use of Enya's "Only Time" in the 2019 commercial represents a bold attempt to connect with consumers on an emotional level, but it also underscores the risks associated with such strategies.

The commercial also sparked discussions about the role of advertising in shaping cultural memory. By associating a popular song with a particular brand, advertisers can influence how consumers remember and interpret that song. This raises questions about the power of advertising to shape our collective consciousness and the responsibility of advertisers to use that power wisely.

Finally, the Kraft Macaroni & Cheese commercial featuring Enya's "Only Time" serves as a reminder that advertising is not simply about selling products; it's also about creating meaning and shaping perceptions. The choices that advertisers make can have a profound impact on how we see the world and how we interact with each other. As such, it's essential for advertisers to be mindful of the potential consequences of their actions and to strive to create messaging that is both effective and responsible.

Kraft Mac & Cheese also released unicorn shapes, appealing further to children's imaginations.

The kids play along and say they'll sleep there if they have too, showcasing the lengths children will go to for their favorite meal.

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The kraft mac and cheese spot used the tagline for the win win, a sentiment echoed in a spot for kraft cheese that showed a standoff at the dining table that ends when broccoli is covered.

Kids love the cheesy taste of kraft macaroni and cheese. You lovehow peaceful it is while they eat every bite.

Finally, the marching band has stopped for just a few beautiful moments.

The kraft commercial with the enya only time song. I hate it reply reply ramona_lola i like kraft dinner.but its not like.sublime.

I want a bucket of chicken!!

Kraft mac & cheese o s r o p e n d s t 2 l 9 2 2 1 t f 9 g 2 c m 4 8 2 2 1 c r 6 9 a 1 0 g 7 f 0 0 u m 3 4 4 h m , 2 g i h 9 c c 9 t 5 shared with public.

Commercial real estate both ads use the enya song only time to suggest the relaxation that ensues.

Only time is a song by irish musician enya. It was released on 6 november 2000 as the lead single from her fifth studio album, a day without rain (2000).

Enya's, only time the misheard lyrics:

Heard this in a kraft commercial.

Finally, the marching band has stopped for just a few beautiful moments. Kraft, for the win win.

Tell us the funniest things your kids have said at the dinner table about a meal made better with kraft natural cheese. #forthewinwin | cheese, kraft foods group, dinner