Are you settling for just "fine" when it comes to your car? Carmax is making a bold statement: you shouldn't! The automotive retailer is doubling down on its commitment to quality and customer satisfaction by partnering with some of the biggest names in women's basketball. This isn't just about selling cars; it's about elevating female athletes and challenging the status quo.
Carmax's strategy is clear: align with individuals who embody excellence and a refusal to compromise. The latest campaign, which launched on May 14th, features WNBA legends Sue Bird, A'ja Wilson, Chiney Ogwumike, and Sabrina Ionescu. These athletes aren't just endorsing a brand; they're sharing a message of empowerment and smart decision-making. Even a basketball prodigy like Sabrina Ionescu admits to being almost tricked by misleading online car listings, proving that everyone is vulnerable. This highlights the need for a trusted and transparent car-buying experience, which Carmax aims to provide. Sue Bird and A'ja Wilson chime in, advising Ionescu that just as she doesnt settle on the court, she shouldnt settle when buying a car. This resonates deeply with consumers who are tired of the often-stressful and sometimes dishonest world of used car sales. As a WNBA Changemaker partner, Carmax is actively investing in the league by showcasing its stars on a national platform, driving brand awareness and building the players' individual brands.
| Sue Bird | |
|---|---|
| Full Name | Suzanne Brigit Bird |
| Born | October 16, 1980 (age 43) Syosset, New York, U.S. |
| Nationality | American, Israeli |
| Height | 5 ft 9 in (1.75 m) |
| Weight | 150 lb (68 kg) |
| Position | Point Guard |
| WNBA Draft | 2002 / Round: 1 / Pick: 1st overall |
| Teams | Seattle Storm (20022022) Dynamo Moscow (20042006) Spartak Moscow Region (20062011) UMMC Ekaterinburg (20112014) |
| WNBA Championships | 4 (2004, 2010, 2018, 2020) |
| Olympic Medals | 5 Gold Medals (2004, 2008, 2012, 2016, 2020) |
| WNBA All-Star | 13 times |
| Career Highlights | WNBA all time assist leader |
| Spouse | Megan Rapinoe |
| Website | suebirdofficial.com |
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