Would you believe a simple baseball cap could ignite a social media frenzy and become a collector's item overnight? The Texas Rangers' new MLB hat, part of New Era's "overlap" collection, did exactly that, proving that even design mishaps can have their moment in the spotlight.
The now-infamous Texas Rangers hat blended the team's Texas jersey wordmark with their signature block "T" logo. The design placed the block "T" directly over the "X" in "TEXAS." What seemed like a clever merging of branding elements quickly took a turn when fans realized that the superimposition created something unexpected and potentially offensive in Spanish. The resulting word, "tetas," a vulgar term for breasts, set off a chain reaction that reverberated across the internet.
| Texas Rangers Hat Incident: Key Details | |
|---|---|
| Product | New Era MLB Overlap 59FIFTY Fitted Hat - Texas Rangers |
| Collection | New Era Overlap 5950 Collection |
| Design Feature | Team's block "T" logo superimposed over the word "TEXAS" |
| Unintended Consequence | Creation of the Spanish word "tetas" (vulgar term for breasts) |
| Retailer | Fanatics (sold on behalf of MLB) |
| Action Taken | Hat pulled from MLB's official online store and other retailers. |
| Market Impact | Skyrocketing secondary market value, turning the hat into a collector's item. |
| Social Media Reaction | Viral moment, jokes, and widespread discussion. |
| Quotes | "Copping a tetas Texas Rangers hat for the love of the game." "A tetas hat is insane." "The Texas Rangers tetas hat might turn some heads." |
| Authenticity | Officially licensed New Era baseball cap for the Texas Rangers. |
| Website for Reference | MLB.com |
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