Ever wondered if your skincare routine could be as revitalizing as a green juice cleanse? It's not just a dream; it's the philosophy driving Youth to the People, a brand revolutionizing the beauty industry with superfood-infused formulations.
Founded in 2015 by cousins Greg Gonzalez and Joe Cloyes, Youth to the People has rapidly carved out a prominent space in the beauty landscape. Their success is deeply rooted in family history, drawing inspiration from their grandmother, Eva Friederichs. In the late 1970s, Eva pioneered a skincare line tailored for spas and beauty institutes. Gonzalez and Cloyes spent their formative years immersed in this world, assisting their grandmother and Gonzalezs mother, gaining invaluable insights into the power of effective, thoughtfully created skincare. Their experiences shaped their vision for a brand that prioritizes both efficacy and ethical consciousness.
| Category | Information |
|---|---|
| Founders | Greg Gonzalez & Joe Cloyes |
| Year Founded | 2015 |
| Inspiration | Eva Friederichs (Grandmother) Skincare Line for Spas (late 1970s) |
| Core Philosophy | Superfood-infused, clean, and sustainable skincare |
| Key Ingredients | Kale, Spinach, Green Tea, Hyaluronic Acid, etc. |
| Philanthropic Goals | Donate over $1 Million by 2024 to organizations supporting women, BIPOC communities, and environmental causes. |
| Flagship Product | Superfood Antioxidant Cleanser |
| Retail Partners | Sephora, Youth to the People Website, select retailers |
| Shipping Policy | Free Standard Shipping on orders above $50. Orders shipped Monday-Friday. |
| Social Media |
Official Youth To The People Website
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